课程代码13607《高级商务英语写作》考试大纲
高等教育自学考试属于国家组织的学历教育为主类考试，面向自学者开展，将个人自学、社会助学与国家考试三者结合。为规范本课程的命题工作，依据自学考试课程命题的相关规定，编制了这份大纲。
一、课程性质和考试目标
1.课程性质
作为全国高等教育自学考试商务英语专业（本科）阶段的一门专业核心课，《高级商务英语写作》承担着向自学者讲授商务英语写作基础理论、训练相应应用能力的任务，是本专业的主干课程。
2.考试目标
自学者经过学习与考试，应当较为完整、系统地掌握商务英语写作方面的基本理论知识，把商务知识与英语写作技能结合起来，从而提升用英语进行商务书面表达的水平。
二、考试内容和考核要求
课程考试内容的依据是本课程考试大纲，具体包括：
第一章"Overview"需掌握：
Functions of business correspondence
Criteria for effective business writing
Words and tone in business writing
The unique importance of e-mail and faxes
第二章"Business Letters"需掌握：
Elements and formats of business letters
Strategies for writing a business letter
Letters to customers and suppliers
Letters on staff matters
Personal business letters
第三章"Memos and Minutes"需掌握：
Formats and features of memos
Preparing minutes for a meeting
Formats and features of minutes
Requirements of minutes writing
第四章"Business Reports"需掌握：
Five-step plan for a business report
Business report formats
Four types of short reports
第五章"Business Proposals"需掌握：
Types and formats of formal business proposals
Key elements of winning business proposal
Strategies for writing a business proposal
第六章"Business Advertisements"需掌握：
The Basics of advertisements
Types and language features of advertisements
Excellent advertising words and phrases for ad writing
Ten steps to writing successful advertisements
第七章"Tender and Bidding Documents"需掌握：
The general procedures of tendering
Two types of tendering
Forms and contents of invitation for bids / bidding documents
Language features of tender and bidding documents
Terminology in tender and bidding documents
第八章"Business Contracts and Agreements"需掌握：
Procedures of drafting a business contract
Forms and contents of business contracts
Types of business contracts
Language features of business contracts
Terminology in business contracts
第九章"Notice and Announcement"需掌握：
Writing a notice
Writing an announcement
第十章"Resumes and Cover Letters"需掌握：
The elements of a resume
Resume Language
Strategies for writing a resume
Three formats of resume
How to choose the right format for you
General outline for a cover letter
Strategies for Writing a cover letter
三、考试范围和考试说明
命题坚持质量标准、突出能力考查，合格者应达到一般普通高等学校同专业同课程的结业水平，同时体现自学考试以培养应用型人才为主要目标的定位。
1.考试范围
（1）考试依据为本课程自学考试大纲。
（2）考试必读教材：《高级商务英语写作》(王玉主编，外语教学与研究出版社，2014年版)。
2.本课程考核的知识与能力的关系
本课程考试既要考核应考者的商务写作理论知识与语言应用能力，也要考核其联系实际、借助所学理论知识和技巧分析问题与解决问题的能力，保证合格者达到全日制普通高等学校本专业相同课程的结业水平。
考试工作还应引导社会助学者全面系统开展辅导，引导应考者认真、全面地学习指定教材，系统掌握学科知识，培养并提高运用知识技能以及分析、解决问题的能力。
3.重点与覆盖的关系
试题覆盖各章内容，其中重点章节内容在试卷中所占比例为50-60%。
四、考试形式和试卷结构
1.考试采取闭卷笔试形式，答卷时间150分钟，成绩采用百分制计分，60分为及格线。
2.试卷题型包括：单项选择、术语配对、翻译、商务文本写作。
术语配对和名词解释着重考查应考者对商务知识与商务写作知识的掌握情况。
翻译侧重考查商务语言应用能力，形式为句子和短文翻译；短文翻译涉及的商务文本类型可为商务广告、标书、合同协议、通知和公告等。
商务文本写作着重考查商务写作的综合应用能力，涉及的商务文本类型可为商务信函、商务报告、商务提案和商务广告等1-2种类型。
3.试题中不同难度要求的分数比例为：容易45%，较易25%，较难20%，难10%。
4.试题中不同能力层次要求的分数比例为：简单应用占40%；综合应用占60%。
5.本课程无特殊要求（包括考生可携带的工具）。
五、《高级商务英语写作》课程题型举例
注：本大纲题目示例均出自本大纲指定教材《高级商务英语写作》(王玉主编，外语教学与研究出版社2014年出版)
Ⅰ.Multiple choice
The following are explanations of some useful terms in business English.Choose the word in A, B, C or D to match the meaning of it.
1.a nation with social or business activity in the process of rapid growth and industrialization
A.expat B.emerging market
C.rival market D.supermarket
2.using workers from outside the company to do a job
A.outsourcing B.conveyance
C.accounts payable D.reading curve
Ⅱ. Term-matching
Match the terms in Column A with those in Colum B.
Column A Colum B
(1) Bid Form
(2) Memorandum
(3) Force majeure clause
(4) Advertising copy
(5) Carbon-copy
(6) Turkey contract
(7) Signature block
(8) ICB
(9) Without prejudice to
(10) Legal entity
a. 不可抗力条款
b. 法人
c. 国际竞争性招标
d. 签名区
e. 投标书
f. 备忘录
g. 不损害某规定的情况下
h. 总包（交钥匙）合同
i. 广告文案
j. 抄送
… …
… …
III. Translation
A: Translate the following English sentences into Chinese.
(1) This Contract is made in two originals that should be held by each party.
(2) We would like to purchase a further quantity of the white fur you supplied us with last year, subject to a satisfactory price being agreed.
… …
B: Translate the following Chines sentences into English.
(1) 货物抵达目的港15天内，买方可凭有信誉的公共检验员出示的检验证明向卖方提出短重索赔。
(2)设备和原料须根据其形状和特点以完善而牢固的方式精心妥当地包装，包装须适合于长途海、陆运输，能经受多次装卸。
… …
… …
IV. Writing
(1) 商务信函题型示例
Write a letter in response to the following problem€. Invent details, including names and addresses, as necessary:
You work in the Accounts Department of DIXMAN'S, a high street hi-fi and camara store.
One of your customers has failed to make a monthly payment installment of £23.50 on a video camera he is buying from you.
Write him a letter, pointing out the missed installment and asking him to make the payment as soon as possible.
(2) 商务报告题型示例
Your manager is planning to improve relations with customers. He has asked you to write a report about ways to make customers feel valued. Write the report for your manager, including the following information.
the current relation with customers
what practices could be adopted to improve customer relations
how your company could benefit from it.
(3) 商务提案题型示例
Your company has decided to concentrate more on establishing employee loyalty. The Managing Director has asked you to do some research and write a proposal about it. Write your proposal, including the following:
a brief outline of the current state of employee loyalty
some possible measures to establish employee loyalty
possible outcomes of the measures
possible risks involved in the measures
… …
小编寄语：愿你在笔耕不辍中收获扎实的成长与从容的自信。